Site information in the app

The details you supply while setting up the site will also appear in the app. For instance, the
site name, contact details, address and street-view image show in the site details page of
the app.

Site name

The name of your site can be more than just the address, let your parkers know the site type and grab their attention.

Using this tip, you can enhance your site name. Let’s see this in action:

123 Albert Street

456 Queen Street

becomes

123 Albert St rooftop parking

456 Queen St multi-story garage

Site description

A good site description will achieve 3 objectives

Be clear and concise
Highlight features of the site
Enforce your brand

Using these tips, we can transform a description into a sales tool for both your brand and your site.

Open lot parking on Albert Street

becomes

Discover convenient and affordable all-day parking in the heart of central
Auckland. Our parking facility provides easy access, and you can enter directly
from Albert Street. Say goodbye to parking worries and enjoy a hassle-free
experience.

This revised description has several elements that make it effective:

✅ Conciseness: The description is concise and to the point, conveying the key information without unnecessary details. This helps capture the reader’s attention and quickly communicate the main message.

✅ Focus on key benefits: It highlights the main benefits of the parking facility, emphasizing convenience, affordability, and hassle-free experience. These benefits are often sought after by customers looking for parking options.

✅ Specific details: The mention of central Auckland and Albert Street provides specific location information, giving potential customers a clear idea of where the parking facility is situated and how to access it.

✅ Positive tone: The use of terms like “discover,” “convenient,” and “enjoy” creates a positive and inviting tone. This helps create a favorable impression of the parking facility and encourages potential customers to consider it as a viable option.

✅ Customer-centric approach: By addressing parking worries and promising a hassle-free experience, the description focuses on the needs and concerns of potential customers. This customer-centric approach increases the appeal and relevance of the parking facility.

Overall, the description effectively communicates the main benefits of the parking
facility in a concise and engaging manner, making it more likely to attract the attention
and interest of potential customers.

Site special instructions

Special instructions allow you to engage with your customer and provide them with key information to improve their experience.

You can use the special instructions for a variety of reasons:

Update the parker of maintenance i.e., if a specific exit is not in use, pre-empt the parker to the right exit to avoid an unhappy customer.
Inform the parker of safe routes to follow i.e., On an especially icy day, if you have gritted one exit, you can direct the parker to use the gritted exit and watch for icy conditions.
Update your parkers of offers. i.e., you offer premium starred spaces to a select group, tell them to ensure they have parked in a premium bay.
Update the parker of relevant information i.e., on an event day, ensure you have communicated the time that the site closes to the public.

Site rates

It is important to consider that what you name your rate in the Customer Management Portal will be the name of the rate in the app. Ensure that your rate name clearly reflects the scenario that a parker will relate to.
i.e.,

if you are adding an Early Bird rate, call the rate

“Early Bird parking”

Or for a special event rate, you might name this with the event name to make it clear that the
rate corresponds to that timeframe.

“Taylor Swift Concert Parking”.